Brand Experience and Activation > Use of Promo & Activation

SXSWESTEROS (HBO’S “GAME OF THRONES” AT SOUTH BY SOUTHWEST)

HBO, New York / HBO / 2014

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More Entries from Use of Promotional Stunts and Live Advertising in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
SORRY I SPENT IT ON MYSELF

Integrated Campaign Led by Promotion and Activation

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
BENTLEY BURIAL

Use of Promotional Stunts and Live Advertising

BENTLEY BURIAL

ABTO - ORGAN TRANSPLANT ASSOCIATION, LEO BURNETT TAILOR MADE

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Gold Cannes Lions
TROJAN MAILING

Use of Promotional Stunts and Live Advertising

TROJAN MAILING

DHL, JUNG von MATT

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Gold Cannes Lions
MAGIC OF FLYING

Use of Exhibitions and Digital Installations

MAGIC OF FLYING

BRITISH AIRWAYS, OGILVYONE LONDON

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Gold Cannes Lions
THE SOCIAL SWIPE

Use of Exhibitions and Digital Installations

THE SOCIAL SWIPE

BISCHOFLICHES HILFSWERK MISEREOR, KOLLE REBBE

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Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Use of Exhibitions and Digital Installations

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

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Gold Cannes Lions
BILLS ONLY COLLECTION BOX

Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)

BILLS ONLY COLLECTION BOX

RED CROSS, JWT MEXICO

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Gold Cannes Lions
INGLORIOUS FRUITS AND VEGETABLES

Use of Customer in-Store Experience

INGLORIOUS FRUITS AND VEGETABLES

INTERMARCHE, MARCEL

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Gold Cannes Lions
SORRY I SPENT IT ON MYSELF

New Product Launch/re-Launch or Multi-Product Promotion

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
THE AUTOCOMPLETE TRUTH

Use of Print or Standard Outdoor in a Promotional Campaign

THE AUTOCOMPLETE TRUTH

UN WOMEN, MEMAC OGILVY

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Gold Cannes Lions
TRANSAVIA - EBAY

Sponsorship or Partnership Campaigns

TRANSAVIA - EBAY

TRANSAVIA.COM, LES GAULOIS

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Gold Cannes Lions
LIVE TEST SERIES

Online Advertising in a Promotional Campaign

LIVE TEST SERIES

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
SWEETIE

Online Advertising in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SPEAKING EXCHANGE

Use of Other Digital Platforms in a Promotional Campaign

SPEAKING EXCHANGE

CNA, DRAFTFCB BRASIL

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Gold Cannes Lions
SWEETIE

Use of Other Digital Platforms in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
#SOMOSTODOSMACACOS #WEAREALLMONKEYS

Use of Social Audience in a Promotional Campaign

#SOMOSTODOSMACACOS #WEAREALLMONKEYS

NEYMAR JR, LODUCCA

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Gold Cannes Lions
SORRY I SPENT IT ON MYSELF

Retail, e-Commerce & Restaurants

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
SPEAKING EXCHANGE

Commercial Public Services, including Healthcare & Medical

SPEAKING EXCHANGE

CNA, DRAFTFCB BRASIL

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Gold Cannes Lions
IF ONLY FOR A SECOND

Charities

IF ONLY FOR A SECOND

MIMI FOUNDATION, LEO BURNETT FRANCE

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Gold Cannes Lions
UNGIVEN GIFTS

Public Health & Safety & Public Awareness Messages

UNGIVEN GIFTS

TRANSPORT ACCIDENT COMMISSION, GREY MELBOURNE

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Gold Cannes Lions
THE AUTOCOMPLETE TRUTH

Public Health & Safety & Public Awareness Messages

THE AUTOCOMPLETE TRUTH

UN WOMEN, MEMAC OGILVY

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Silver Cannes Lions
THE TAKEOFF

Use of Promotional Stunts and Live Advertising

THE TAKEOFF

TRANSAVIA.COM, LES GAULOIS

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Silver Cannes Lions
FUCK THE POOR

Use of Promotional Stunts and Live Advertising

FUCK THE POOR

THE PILION TRUST, PUBLICIS LONDON

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Silver Cannes Lions
WHATEVER HAPPENS STUNT

Use of Promotional Stunts and Live Advertising

WHATEVER HAPPENS STUNT

BBDO NEW YORK

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More Entries from HBO

24 items

Gold Cannes Lions
HBO'S SXSWESTWORLD

Immersive Experiences

HBO'S SXSWESTWORLD

HBO, HBO

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Bronze Cannes Lions
SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

UI

SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

HBO, HBO

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Bronze Cannes Lions
GAME OF THRONES SEASON 7 CAMPAIGN

Excellence in Media Execution

GAME OF THRONES SEASON 7 CAMPAIGN

HOME BOX OFFICE, HBO

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Shortlisted Cannes Lions
HBO'S SXSWESTWORLD

Titanium

HBO'S SXSWESTWORLD

HBO, HBO

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Shortlisted Cannes Lions
SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

Video / Moving Image

SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

HBO, HBO

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Shortlisted Cannes Lions
SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

VR, AR & Mixed Reality

SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

HBO, HBO

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Shortlisted Cannes Lions
GAME OF THRONES: SEASON 7 DIGITAL CAMPAIGN

Media / Entertainment

GAME OF THRONES: SEASON 7 DIGITAL CAMPAIGN

HBO, HBO

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Shortlisted Cannes Lions
HBO'S SXSWESTWORLD

Interactive Experiences

HBO'S SXSWESTWORLD

HBO, HBO

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Shortlisted Cannes Lions
WESTWORLD SEASON 2: A DIGITAL-FIRST STORY WITH EPIC PAY-OFFS

Multi-platform Social Campaign

WESTWORLD SEASON 2: A DIGITAL-FIRST STORY WITH EPIC PAY-OFFS

HBO, HBO

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Shortlisted Cannes Lions
HBO'S SXSWESTWORLD

Innovation in Branded Content

HBO'S SXSWESTWORLD

HBO, HBO

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Shortlisted Cannes Lions
SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

AR, VR & Mixed Reality

SILICON VALLEY: INSIDE THE HACKER HOSTEL VR

HBO, HBO

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Shortlisted Cannes Lions
HBO'S SXSWESTWORLD

Ambient Outdoor

HBO'S SXSWESTWORLD

HBO, HBO

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Shortlisted Cannes Lions
DATA IS DESTINY

Social Behaviour

DATA IS DESTINY

HBO, HBO

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Shortlisted Cannes Lions
THE SOPRANOS NICKNAMES

Breakthrough on a Budget

THE SOPRANOS NICKNAMES

HBO, HBO

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SXSWESTEROS (HBO’S “GAME OF THRONES” AT SOUTH BY SOUTHWEST)

Use of Promotional Stunts and Live Advertising

SXSWESTEROS (HBO’S “GAME OF THRONES” AT SOUTH BY SOUTHWEST)

HBO, HBO

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BOARDWALK EMPIRE SPEAKEASY EVENTS

Best Use of Experiential Marketing in a Promotional Campaign

BOARDWALK EMPIRE SPEAKEASY EVENTS

HBO, HBO

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WESTWORLD SEASON 1

Integrated

WESTWORLD SEASON 1

HBO, HBO

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MARCH MADNESS BRACKET CHALLENGE

Cross-Channel Storytelling

MARCH MADNESS BRACKET CHALLENGE

MAX, HBO

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DATA IS DESTINY

Data-enhanced Creativity

DATA IS DESTINY

HBO, HBO

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GAME OF THRONES: SNAPCHAT WHITE WALKER LENS

AR

GAME OF THRONES: SNAPCHAT WHITE WALKER LENS

HBO, HBO

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HOUSE OF THE DRAGON: DRACARYS

Metaverse, New Realities & Emerging Tech

HOUSE OF THE DRAGON: DRACARYS

HBO, HBO

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SOPRANOS 25TH ANNIVERSARY

Video/Moving Image

SOPRANOS 25TH ANNIVERSARY

HBO, HBO

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HIS DARK MATERIALS: MY DAEMON IOS APP AND APPLE WATCH COMPANION

AR

HIS DARK MATERIALS: MY DAEMON IOS APP AND APPLE WATCH COMPANION

HBO, HBO

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HBO MAX: HOUSE OF THE DRAGON THRONE ROOM VR

Innovative use of Content

HBO MAX: HOUSE OF THE DRAGON THRONE ROOM VR

HBO MAX, HBO

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