Australia’s largest betting company TAB, is an official partner of the ‘The Socceroos’, who have qualified to play in the FiFA World Cup in Brazil. Australia - ranked the lowest in the world – have also drawn super teams Chile ranked 15th, The Netherlands ranked 5th, and the current World Cup holders Spain - ranked 1.

We had to attract existing and new customers to the TAB to back the Socceroos and continue betting on World Cup games long after Australia’s campaign is over, all they needed was a reason.

Australia’s sporting colours are green and gold. Fortunately, even if Australia are crap, the home side Brazil share the same colours.

So we created TAB BACK GOLD dual-team supporter’s gear, available as a gift with purchase for backing Australia at TAB stores around the country. It contained a reversible scarf & beanie with Australian gold on one side and Brazilian gold on the other.

The World Cup kicks off during the Australian winter, thousands of fans will need warm supporter’s gear when they watch the games in the cold hours of the morning.

Although Australians often pick another team to get behind during the World Cup, no one has ever seen supporter’s gear designed specifically for the purpose of supporting 2 teams, the Back Gold pack gave everyone the same second team to get behind, Brazil.

After supporting the Socceroos v Spain game, punters will share a moment of excitement with TAB by cheekily flipping over their gear to back Brazil v Croatia, which will encourage them to stay betting with their second gold team all the way through to the final, with the TAB.

Although Australians often pick another team to get behind during the World Cup, no one has ever seen supporter’s gear designed specifically for the purpose of supporting 2 teams, the Back Gold pack gave everyone the same second team to get behind, Brazil.

After supporting the Socceroos v Spain game, punters will share a moment of excitement with TAB by cheekily flipping over their gear to back Brazil v Croatia, which will encourage them to stay betting with their second gold team all the way through to the final, with the TAB.