Brand Experience and Activation > Excellence in Brand Experience

THE BIRTH OF GAMING TOURISM

McCANN , London / XBOX / 2020

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Sponsorship & Brand Partnership in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
STEVENAGE CHALLENGE

Sponsorship & Brand Partnership

STEVENAGE CHALLENGE

BURGER KING, DAVID

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Gold Cannes Lions
ENJOY BEFORE RETURNING

Consumer Durables

ENJOY BEFORE RETURNING

DIESEL, PUBLICIS ITALY

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Gold Cannes Lions
ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA

Social Engagement & Integration for Live Experience

ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA

ZNÁMKAMARÁDA, WMC|GREY

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Customer Acquisition & Retention

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
EURYTHENES PLASTICUS

Guerrilla Marketing & Stunts

EURYTHENES PLASTICUS

WORLD WILDLIFE FUND (WWF), BBDO

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Gold Cannes Lions
#GOEQUAL

Launch / Re-launch

#GOEQUAL

GO EQUAL MOVEMENT, AFRICA

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Gold Cannes Lions
THE NEW NATIONAL ANTHEM EDITION

Local Brand

THE NEW NATIONAL ANTHEM EDITION

AN NAHAR NEWSPAPER, IMPACT BBDO

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Silver Cannes Lions
HEINZ KETCHUP PUZZLE

Branded Games

HEINZ KETCHUP PUZZLE

KRAFT HEINZ CANADA, RETHINK

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Silver Cannes Lions
RABBI BOT

Tech-led Brand Experience

RABBI BOT

PROCTER & GAMBLE, ACW GREY TEL-AVIV

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Silver Cannes Lions
I AM

Customer Retail / In-store Experience

I AM

STARBUCKS, VMLY&R BRAZIL

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Silver Cannes Lions
ASTRONOMICAL

Brand-owned Experiences

ASTRONOMICAL

EPIC GAMES, EPIC GAMES, INC.

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Silver Cannes Lions
TRIVIAL PURSUIT HOTEL

Brand-owned Experiences

TRIVIAL PURSUIT HOTEL

HASBRO, LEO BURNETT MOSCOW

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Silver Cannes Lions
THE BIRTH OF GAMING TOURISM

Sponsorship & Brand Partnership

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Silver Cannes Lions
PLEASE ARREST ME

Cultural Insight

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

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Silver Cannes Lions
APARTMENTEKA

Cultural Insight

APARTMENTEKA

IKEA, INSTINCT

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Silver Cannes Lions
THE NEW NATIONAL ANTHEM EDITION

Cultural Insight

THE NEW NATIONAL ANTHEM EDITION

AN NAHAR NEWSPAPER, IMPACT BBDO

(opens in a new tab)
Silver Cannes Lions
#GOEQUAL

Breakthrough on a Budget

#GOEQUAL

GO EQUAL MOVEMENT, AFRICA

(opens in a new tab)
Bronze Cannes Lions
HEINZ KETCHUP PUZZLE

Food & Drink

HEINZ KETCHUP PUZZLE

KRAFT HEINZ CANADA, RETHINK

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Bronze Cannes Lions
A HARD PILL TO SWALLOW

Healthcare

A HARD PILL TO SWALLOW

APOTEK HJARTAT, ÅKESTAM HOLST

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Bronze Cannes Lions
RENAULT - VILLAGE ELECTRIQUE

Automotive

RENAULT - VILLAGE ELECTRIQUE

RENAULT, PUBLICIS CONSEIL

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Bronze Cannes Lions
STEVENAGE CHALLENGE

Retail

STEVENAGE CHALLENGE

BURGER KING, DAVID

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Bronze Cannes Lions
THE BIRTH OF GAMING TOURISM

Media / Entertainment

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Bronze Cannes Lions
THE CONNECTED ISLAND

Consumer Services / Business to Business

THE CONNECTED ISLAND

THREE IRELAND, BOYS + GIRLS

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Bronze Cannes Lions
PENSIONS DELIVERY

Consumer Services / Business to Business

PENSIONS DELIVERY

ITAÚ ARGENTINA, GREY ARGENTINA

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More Entries from McCANN

24 items

Grand Prix Cannes Lions
THISABLES

Corporate Image & Communication

THISABLES

IKEA, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
TRUE NAME

Market Disruption

TRUE NAME

MASTERCARD, McCANN

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Grand Prix Cannes Lions
THE BREAD EXAM

Cultural Insight

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Gold Cannes Lions
THISABLES

OTC Products / Devices

THISABLES

IKEA, McCANN

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Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
ROADSIDE MARKET

Consumer Services / Business to Business

ROADSIDE MARKET

MASTERCARD, McCANN

(opens in a new tab)
Gold Cannes Lions
TRUE NAME

Consumer Services / Business to Business

TRUE NAME

MASTERCARD, McCANN

(opens in a new tab)
Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Commercial Publications

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
THISABLES

Brand-led Education & Awareness

THISABLES

IKEA, McCANN

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Gold Cannes Lions
THE BREAD EXAM

Brand-led Education & Awareness

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Customer Acquisition & Retention

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Gaming

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
THE BREAD EXAM

Local Brand

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

(opens in a new tab)
Gold Cannes Lions
THE BREAD EXAM

Local Brand

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Silver Cannes Lions
VAGINA APPRECIATION DAY

Regulated: Direct to Consumer

VAGINA APPRECIATION DAY

ANNOVERA, McCANN

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Silver Cannes Lions
THISABLES

Product Innovation

THISABLES

IKEA, McCANN

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Silver Cannes Lions
THE BIRTH OF GAMING TOURISM

Brand Integration & Sponsorships / Partnerships

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Silver Cannes Lions
THISABLES

Use of Ambient Media: Small Scale

THISABLES

IKEA, McCANN

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Silver Cannes Lions
ROADSIDE MARKET

Use of Social Platforms

ROADSIDE MARKET

MASTERCARD, McCANN

(opens in a new tab)
Silver Cannes Lions
THE BREAD EXAM

Corporate Image & Communication

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

(opens in a new tab)
Silver Cannes Lions
TRUE NAME

Customer Acquisition & Retention

TRUE NAME

MASTERCARD, McCANN

(opens in a new tab)
Silver Cannes Lions
GOABILITY

Co-creation & User Generated Content

GOABILITY

MOTABILITY, McCANN

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Silver Cannes Lions
THE BREAD EXAM

Innovative Use of Influencers

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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