Tripled engagement rates versus Facebook community average.2,500 high quality films submitted, generating 75,000+ votes.

500,000 people attended the live final.300% fan growth to 1.5m.42% increase in retail traffic.

We recruited crews across multiple country and category social pages.We gave them the tools to make their footage into a masterpiece - securing cutting edge music for their soundtracks and providing advice on publicising their crew, its tricks and their film.Entrants were championed via weekly content roundups capturing the energy, creativity and skills of the crews – providing a social narration for the competition. These roundups were distributed across vertical, gaming, social and owned media channels around the world, fuelling further interest with crews.All entries were curated in a global master application, providing rank on key social metrics and allowing fans to browse by vertical and country.The winning entry was selected at the US Open of Surf with 500,000 in participation.

How do you connect with a grass roots movement that is more art than sport?Skaters, surfers and BMX riders don’t get a trophy or a special award after a session. Their trophy is a picture, video or sponsor tape - an art form that captures the true essence of the sport.By creating the unique opportunity to become ‘The Chosen’ and win the ‘life of a pro’ we connected crews around the world to millions of fans on Facebook via a global crew video competition.