The Collective Project gained massive momentum by working with Robert Downey Junior to produce an authentic (unpaid) account of his experience delivering a newly designed Iron Man style bionic limb to seven-year-old Alex. RDJ’s witty and sincere presentation of the bionic limb included a side-by-side comparison of Iron Man’s arm and the arm Albert Manero made for Alex. His star-struck reaction to the surprise was heartwarming and inspiring for tens of millions of people.

Making a connection with the college student target required the direction and production of an original documentary that struck the elusive balance of disarming authenticity and goose-bump-inducing inspiration, all in service of a free software app, Microsoft OneNote. The account of Robert Downey Junior’s experience delivering a newly designed, Iron Man style bionic limb to a star-struck child is hard not to love. And no one can resist little Alex calling RDJ simply, “Robert.” With the wild popularity of the Iron Man franchise as well as RDJ’s captivating humor, this video struck the core of the millennial mindset.