The Feminist Letters is a typeface designed to amplify the message advocating for gender equality. Each letter and number is specifically designed with purpose, calling attention to issues like equal pay, reproductive rights, women’s health, women in politics, and campus assault laws. Designed with intention, the letters and numbers reflect votable, politically charged key issues. The letters were designed to represent a feminist issue both in title and in crafted form (ex. B is for Birth, which is represented as a woman’s silhouette with breasts and a pregnancy bump). When used in writing, the letters are designed to communicate the ‘full image of feminism’, spelling out a message that really sends a message. This new ,designed brand identity is in partnership with the Women of Sex Tech to benefit Planned Parenthood of New York City.

We created a fully functional, free for download illustrated .OFT font available on thefeministletters.com. On the site, users input their information and directly tweeted to their representatives in the typeface. They could also learn surprising information about the feminist issues each letter stands for. Voters used the typeface to write letters, postcards, faxes, tweets and emails to their senators. Feminists across America marched with The Feminist Letters protest signs at the Women’s March where +3 million marched. At our NYC launch event, our feminist partners Women of Sex Tech, Bustle, Bow & Drape, Unbound, Butter & Scotch, YOLA Mezcal, and Terrorbird Media supported our cause and donated to Planned Parenthood of New York City. We blasted our message across social platforms - Feminists used our typeface to contact senators, communicate on social media, and the typeface was written about in media outlets across the world.

The Feminist Letters began at the Women’s March, where feminists across America marched with our letters. LuluLemon, a major sportswear brand, used our posters in storefronts during the Women’s March. On the official launch, The Feminist Letters font was picked up by feminists everywhere - It was adopted by partners Women of Sex Tech, Bustle, Bow & Drape, Unbound, Butter & Scotch, YOLA Mezcal, Terrorbird Media, female businesses, entrepreneurs, and influencers. Our launch party in NYC featured partners and collateral on behalf of Planned Parenthood of New York City.

The Feminist Letters was picked up by major editorial, design, and female publications, and was featured on a radio special on Radio Free Brooklyn. Feminist organizations across America adopted our font and threw political letter-writing parties using our font. We saw engagement on all social platforms - feminists, brands, and partners utilized our tool to create custom content with our typeface.

In America, women make 79 cents to a man’s dollar. That statistic has become well known, but it’s just the tip of the iceberg in the fight for gender equality. The topic of feminism is largely up for debate, with many fighting for equal, ethical treatment, and another collection of individuals denying the existence of a sexist and unjust system. Women are faced with often dangerous, unfair policies regarding healthcare and safety laws. The American political system is at the forefront of these issues, with too many lawmakers that refuse to listen. Instead of preaching the need for feminism, we sought to create a visual tool of communication – based in statistical evidence –directed to Congress’ representatives. We wanted to find a creative way to impact real change and make a difference in the political arena.