PR > Technique

THE GREAT AMERICAN BACON BARTER

360i, New York / OSCAR MAYER / 2013

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Best Use of Social Media in PR

24 items

Grand Prix Cannes Lions
DUMB WAYS TO DIE

Corporate Responsibility

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
OREO DAILY TWIST

Consumer Goods, including FMCG and Household Products

OREO DAILY TWIST

MONDELEZ INTERNATIONAL, DRAFTFCB

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Gold Cannes Lions
MY MATTRESS SAVINGS BANK

Consumer Goods, including FMCG and Household Products

MY MATTRESS SAVINGS BANK

DES S, VCCP

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Gold Cannes Lions
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Automotive and Transport

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA, SAATCHI & SAATCHI LA

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Gold Cannes Lions
METROPOLE TWEETPHONY

Media, Arts and Entertainment

METROPOLE TWEETPHONY

METROPOLE ORKEST, HAVAS WORLDWIDE AMSTERDAM

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Gold Cannes Lions
SAME SEX MARRIAGE

Technology and Manufacturing

SAME SEX MARRIAGE

GOOGLE, OGILVY FRANCE

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Gold Cannes Lions
TREE CONCERT

Charity and Not for Profit

TREE CONCERT

FRIENDS OF THE EARTH, KETCHUM PLEON

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Gold Cannes Lions
IMMORTAL FANS

Corporate Communication

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
NO MEANS NO

Public Affairs

NO MEANS NO

AMNESTY INTERNATIONAL, TRY/APT ADVERTISING AGENCY

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Gold Cannes Lions
THE CANDIDATE

Internal Communications

THE CANDIDATE

HEINEKEN, PUBLICIS ITALY

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Corporate Responsibility

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
TOXIC TOURS

Environmental PR

TOXIC TOURS

GREENPEACE, CIRCUS DF

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Gold Cannes Lions
WE BELIEVE IN D&T - AVERTING A CRISIS

Crisis and Issue Management

WE BELIEVE IN D&T - AVERTING A CRISIS

THE DESIGN AND TECHNOLOGY ASSOCIATION, WEBER SHANDWICK

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Best Use of Social Media

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Social Media

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
AMAZING MINDREADER

Best Use of Live Events and/or Stunts

AMAZING MINDREADER

FEBELFIN, DUVAL GUILLAUME MODEM

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Best Use of Live Events and/or Stunts

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
WE ARE DAVID BAILEY

Best Launch or Re-launch

WE ARE DAVID BAILEY

SAMSUNG, CHEIL UK

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Gold Cannes Lions
PUTTING SEA CONTAINERS ON THE MAP

Best Use of Media Relations

PUTTING SEA CONTAINERS ON THE MAP

THE DEERBROOK GROUP, GOLDEN GOOSE PR

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Best Integrated Campaign Led by PR

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Best Integrated Campaign Led by PR

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA, SAATCHI & SAATCHI LA

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Silver Cannes Lions
AXE MORNING AFTER PILLOW

Consumer Goods, including FMCG and Household Products

AXE MORNING AFTER PILLOW

UNILEVER, DDB LATINA PUERTO RICO

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Silver Cannes Lions
ADOPT A POTHOLE PROJECT

Automotive and Transport

ADOPT A POTHOLE PROJECT

APOLLO TYRES, PUBLICIS COMMUNICATIONS

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Silver Cannes Lions
SOLAR CHARGING DUMMIES

Travel, Tourism & Leisure

SOLAR CHARGING DUMMIES

SPIES TRAVELS, ROBERT/BOISEN & LIKE-MINDED

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Silver Cannes Lions
WAKE UP & SMELL THE BACON

Innovative Technology for Mobile

WAKE UP & SMELL THE BACON

KRAFT, 360i

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Silver Cannes Lions
THE OREO BLACKOUT TWEET

Social Media & Viral Marketing

THE OREO BLACKOUT TWEET

MONDELEZ INTERNATIONAL, 360i

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Silver Cannes Lions
SIZZL

Apps as Part of a Campaign

SIZZL

OSCAR MAYER, 360i

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Silver Cannes Lions
ADAPTOYS

Social Purpose

ADAPTOYS

CHRISTOPHER & DANA REEVE FOUNDATION, 360i

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Silver Cannes Lions
PHOTO COACH

Digital Billboard

PHOTO COACH

CANON, 360i

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Bronze Cannes Lions
SIZZL

Food & Drinks

SIZZL

OSCAR MAYER, 360i

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Bronze Cannes Lions
#MAMMING

Charity & not for Profit

#MAMMING

360i

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Bronze Cannes Lions
PHOTO COACH

Ambient Use of Digital Technology

PHOTO COACH

CANON, 360i

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Bronze Cannes Lions
THE OREO BLACKOUT TWEET

Viral Marketing

THE OREO BLACKOUT TWEET

MONDELEZ INTERNATIONAL, 360i

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Bronze Cannes Lions
SIZZL

Integrated Campaign

SIZZL

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
SIZZL

Food & Drinks

SIZZL

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Live Broadcast/Live Streaming

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
THE GREAT AMERICAN BACON BARTER

Best Use of Social Media

THE GREAT AMERICAN BACON BARTER

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
PHOTO COACH

Use of Outdoor

PHOTO COACH

CANON, 360i

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Shortlisted Cannes Lions
#ROASTJOFFREY

Use of Social Audience in a Direct Marketing Campaign

#ROASTJOFFREY

HBO, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Use of Social Platforms

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
SIZZL

Use of Mobile

SIZZL

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Rich Media

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
#CATCHDROGON

Social Brand Experience

#CATCHDROGON

HBO, 360i

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Shortlisted Cannes Lions
#READINGFORROOTS

Co-Creation & User Generated Content

#READINGFORROOTS

A & E TELEVISION NETWORKS, 360i

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Shortlisted Cannes Lions
#WEIGHTHIS

Social Video

#WEIGHTHIS

NESTLE, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Social Video

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Interactive Video

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
SIZZL

Targeted Communication

SIZZL

OSCAR MAYER, 360i

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