"Kid today is very smart, they need a good reason to buy anything"

Mother took a kid to a pharmacy buying medicine for her runny nose, the kid voiced out that children doesn't like eating medicine. The pharmacist introduced her to put on Happy Noz onion sticker.

Any treatment someone taken is a serious issue, the kid was so smart that she was very cautious and skeptical of what the pharmacist said. She was not easily convinced. With all adults' surprise, the kid asked the pharmacist many intelligent questions (which adults hardly do), she investigated and even asked for research papers and read the evidence before using the product.

The story went on as a Q&A session, as the kid fiercely dug down any negative the product would be and the pharmacist can clearly explained the product benefits.

Until she satisfied with the answers then she let her mother buy.

In Thai culture, it is disrespectful for minority to ask question or challenge the superiority. It seems that people grow up accept whatever told, never asking why, although deep inside, they are still in doubt. This culture rooted down in society for long time. With the disrupted world, younger generation nowadays has changed, they are smart and brave enough to break the norm.

Healthcare is a big business, doctors and pharmacists are perceived as superiority. Patients take whatever medicine given. Having an adorable little girl, who represent the new generation, seriously ask questions made content less aggressive but provocative. The Q&A was a smart way to reveal product benefits so clear that audiences has no doubt of what they will consume.

This anti-advertising is meant to convince consumer to challenge the norm, not to be easily convinced by advertising but asking question and find out the reason before buying product.