Challenge: To stand out from the crowd. Key objectives: To stand out from the crowd. Get people to come to the concerts and workshops. In a very special, unique way.

The highly acclaimed conductor, lecturer and choir director Franz Jochum feels very much at home in a very special language - in the language of music. And he takes great pleasure in passing on his linguistic skills. Therefore, he needed a unique corporate identity.

Music lends expression to what cannot be said with words. But why has music - this very special language - no font?

Now, we can experience Franz Jochums love of the language of music not just from the first note but also at first glance. Thanks to a font made up entirely of actual musical symbols: Concerto conducted univers.