Audio & Radio > Product & Service
THE RHYTHM OF YOUTH
BBDO GUATEMALA, Guatemala City / ILG / 2013
Overview
Credits
OVERVIEW
BriefExplanation
Strategy: XL is the rum of youth. That's why we decided to make a radio spot that only they could hear.
Idea: As a person becomes old it is very common for hearing loss to occur. Studies show that sounds above 17Khz can only be heard by youth. We use this measure as reference to create a catchy rhythm that only young people can hear. We created the rhythm of youth, literally.
ScriptInEnglish
INTRO: XL is the rum of young people. That's why we decided to create a radio spot that only they could hear. As a person becomes old, it is very common for hearing loss to occur. Studies show that sounds above 17Khz can only by heard by youth. We use this measure as reference to create a catchy rhythm that only young people can hear.
SFX: RADIO BEEP
ANNCR: Rum XL presents the rhythm of youth. So if you're not young you won't be able to listen anything.
PAUSE (HIGH PITCH SOUND)
ANNCR: XL, the rum of youth.
ScriptInOriginalLanguage
ANNCR: Ron XL presenta el ritmo de los jóvenes. Así que si no eres joven no vas a escuchar nada.
SFX: (RITMO)
ANNCR: XL, lleva tu fiesta a un otro nivel.
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