Outdoor > Ambient
AIAIAI, Copenhagen / AIAIAI / 2013
Overview
Credits
AmbientExecutionDescription
AIAIAI commissioned Japanese sound artist Yuri Suzuki to remake an iconic black cab into a "Sound Taxi” in London.
It is a cross between a live event, promotion - and quite literally a piece of ambient outdoor advertising, as it was equipped with a microphone that recorded the surrounding noise.
Specially designed software, then analysed the frequencies of these noises and uses them to generate unique music in real time.
People passing by would hear the music through the 67 speakers and was given the opportunity to tune-in to the converted sounds via the headphones installed inside of the vehicle placed next to the Covent Garden Apple Store. It took tours of different parts of London, with a variety of passengers consisting of online competition winners, journalists and random Londoners.
The musical creations from each tour, was uploaded on makethecitysoundbetter.com for download and listening purposes.
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