Film Craft > Film Craft

THE UNSHAKABLE

RAMESH DEO PRODUCTIONS, Mumbai / BIRLA SUNLIFE / 2015

CampaignCampaignLayout(opens in a new tab)
Film
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

A WIDOWER DISCOVERS THAT HIS ONLY SON, ASHU, IS AUTISTIC. AND THAT THERE IS NO CURE FOR THIS DEVELOPMENTAL DISORDER. THE TVC IS THE STORY OF HIS JOURNEY OVER THE NEXT 15 YEARS, OF HOW HE TAKES THIS BLOW IN HIS STRIDE, AND FORGES AHEAD, HIS HEAD HELD HIGH. AS ASHU GROWS FROM A TODDLER TO AN ADOLESCENT, HIS FATHER WORKS AT BALANCING BOTH, HIS JOB, AND HIS SON'S DEMANDING CONDITION. THEIRS IS A TALE OF RESILIENCE, SPIRIT, LOVE AND COMMITMENT. AND THEN, JUST WHEN WE THINK THAT ALL IS WELL, UNCERTAINTY STRIKES AGAIN. IS ASHU'S FATHER PREPARED TO FACE IT? OR WILL HE SUCCUMB TO CIRCUMSTANCES BEYOND HIS CONTROL? THIS COMMERCIAL FROM BIRLA SUN LIFE INSURANCE ASKS US ALL TO BELIEVE IN OURSELVES, BY MAKING A FUNDAMENTAL STATEMENT ABOUT LIFE. WE CANNOT STOP DESTINY. BUT DESTINY CANNOT STOP US EITHER.

More Entries from Editing in Film Craft

24 items

Grand Prix Cannes Lions
MONTY'S CHRISTMAS

Direction

MONTY'S CHRISTMAS

JOHN LEWIS, ADAM&EVEDDB

(opens in a new tab)

More Entries from RAMESH DEO PRODUCTIONS

20 items

Gold Cannes Lions
I AM MUMBAI

Direction

I AM MUMBAI

BENETT & COLEMAN, RAMESH DEO PRODUCTIONS

(opens in a new tab)