Outdoor > Indoor Posters
SAATCHI & SAATCHI, Singapore / THAI HEALTH PROMOTION FOUNDATION / 2016
Awards:
Overview
Credits
EntrySummary
Gory, diseased, photographic close ups were introduced on cigarette packs to repel smokers at a visceral, visual level - by replacing branding with gruesome imagery of the possible effects of smoking.
There’s only one problem. Over an extended period of time, they stopped working.
If seeing a diseased organ or body part wasn’t persuasive enough anymore, could we make a composite of all of those images, to show the horrific effect that each pack had on the body – the cumulative effect of smoking?
The campaign launched with 200 sets of posters, as well as digital, video, display materials, and ads in Thai National press. The campaign is currently still in use by the Thai Health Authority as a targeted piece of communication.
More Entries from Charities, Public Health & Safety, Public Sector & Awareness Messages in Outdoor
24 items
More Entries from SAATCHI & SAATCHI
24 items
Sweet Foods & Snacks
GENERAL MILLS, SAATCHI & SAATCHI
Alcoholic Drinks
MILLER BRANDS, SAATCHI & SAATCHI