- Find new lingerie consumers.

- Increase lingerie sales within the site.

- Increase visits in the lingerie category within the site.

- Position DAFITI as a purchase option in the lingerie segment.

Dafiti is a fashion e-commerce store. The client wanted to develop an action to increase the volume of lingerie sales within the site and also attract new consumers.

Talking to men of all ages, we found out that the main problem when buying lingerie is to get the right size. We noticed that all these men used their hands to show the size of breasts of their girls. So, why not use this action that men do instinctively to help them find the correct size, making the purchasing process easier? We’ve developed an iPad platform that allows to associate breast volume to the size of the bra, using the fingers and being instantly directed to the page where the lingerie size is found and available to purchase.

At the end of the interaction process, the user was taken to the page of the right lingerie size in the the e-commerce. In the week of the ad placement, hits increaseD On the lingerie category and there was also a considerable increase in the conversion rate per clicks/purchase.