Film > TV / Cinema Film

TRIPLE DOUBLE RECORD? WHY NOT?

R/GA PORTLAND / JORDAN BRAND / 2017

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Overview

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OVERVIEW

BriefExplanation

A celebration of two NBA legends plays out as though they’re sharing the court to commemorate Russell Westbrook breaking Oscar Robertson’s 55-year-old, single-season triple-double record.

The seamless on-the-court action drives to the tune of Stevie Wonder’s unmistakable “Higher Ground”, culminating with Westbrook’s personal rhetorical mantra, “Why Not?”

EntrySummary

The film debuted the night of the game in which Westbrook broke the record with his 42nd triple-double for the season.

While the first half of the film compares the playing style of Westbrook and Robertson on the court, the second half references the culture around Westbrook—specifically a Twitter user, @BdotAdot5, known for imitating NBA legends’ style, as well as a version of the popular “Deal With It” meme over a photograph of Westbrook.

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