Osram energy saving lamps do what their name suggests. Saving up to 80% more energy than normal bulbs, they are the best alternative to turning the light off, all together. To promote them, our campaign focuses on the one time when lights are better left on - a child's bedtime. Each separate commercial is an eerie 'bedtime warning' stating that, although an energy saving lamp is useless against bedroom monsters, it will save energy. The campaign was aired during drive-time and targeted parents heading home for the evening.

SFX: MusicANN: Hello children. Come closer to the radio. Closer.

I know that you know there's a beast in your wardrobe.

That's why you leave your bedside light on, isn't it? You think you'll spot him before he gets from the wardrobe to you. But the wardrobe beast is faster than light, children. He'll snatch and eat you in an instant.

With the light off, at least he has to slow down and fumble.

This has been a bedtime warning from Osram energy saving lamps.

They may not save you, but at least they save more energy.