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WAVIN’ FLAG AND GOL OOOOL

JWT BRAZIL, Sao Paulo / COCA-COLA / 2012

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We changed the way Brazil shouts goal.Historically, it used to be like that: goooolAnd now it is like that: Gol oô ôol.

How do you turn a jingle into Brazil's World Cup battle cry?We started treating wavin 'flag like a real song rather than a jingle.People had to do more than just listen to this song.They had to download, play, request and live the song.

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