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WHAT'S INSIDE

DOWNTOWN PARTNERS, Toronto / PEPSI / 2007

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A CGI representation of what goes on inside NHL hockey star, Sidney Crosby’s brain, as he gets ready to take a slap shot. Reinforcing how Gatorade keeps him sharp and focused for his game.

Translation

A CGI representation of what goes on inside NHL hockey star, Sidney Crosby’s brain, as he gets ready to take a slap shot. Reinforcing how Gatorade keeps him sharp and focused for his game.

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