251 people showed up to help us move, engaging them as ambassadors for our little brand.Our number of Facebook followers has more than doubled.31 new business calls in the first 3 months, among which are a couple of the big brands we were aiming for. We are now working directly for Bacardi, Heineken and Port of Amsterdam, to name a few.

65% increase in annual turnover (and climbing).Three major Dutch advertising awards ('SpinAwards') this year.

We invited all of our Facebook followers to help out on moving day.

We put them in a line from our old office to the new: 3 km through the heart of Amsterdam.

Hundreds of people helped out.

Afterwards, we cut our moving boxes into handwritten moving cards and sent them to selected prospects. On the cards we put an AR code which projected our movie clip, when held in front of a webcam.The moving card had a secret: to activate your camera, you agree to some legal terms.These terms stated that we could record you.So when you clicked 'OK' to view the movie, you were secretly filmed.We reached a very difficult audience, seeing their first hand reactions, and gathering brilliant conversation starters.The message: We moved offices like this, and then filmed you in your underwear.

Maybe it's time to talk.

Backdrop:A small creative agency is moving offices and could really use some new business during a financial crisis.Objectives:- new (preferably bigger) clients- showcase our strong-point: unconventional online to offline activation.Audience: we needed to engage those hard-to-reach potential clients, and our 2,000 Facebook followers.Key Insights:1. Having a lot of followers is only useful if you can engage them as friends (and real friends help you move).2. People never read online legal terms, before accepting them.The Strategy: 1. Come up with a tangible example of our service (online to offline activation):The Zero Budget Office Move. Get all of our Facebook followers to help us out on moving day, by putting them in one big line, passing on all our stuff.2. Use this example as ammo for potential clients. And then 'blackmail' them into a cup of coffee.