Cannes Lions

Creative Strategy

The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

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Vita M. Harris, Jury President

Global Chief Strategy Officer, FCB NEW YORK

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2024
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809 Entries

Awarded:

1 Grand Prix
4 Gold
9 Silver
13 Bronze
52 Shortlisted
Grand Prix Cannes Lions
A PIECE OF ME

Corporate Purpose & Social Responsibility

A PIECE OF ME

KPN, DENTSU CREATIVE

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Gold Cannes Lions
PINK CHIP

Data & Analytics

PINK CHIP

DEGIRO, UN WOMEN, AKQA

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Gold Cannes Lions
INCLUSIVE BY DESIGN

Long-Term Strategy

INCLUSIVE BY DESIGN

MASTERCARD, McCANN XBC

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Gold Cannes Lions
CODE MY CROWN

Market Disruption

CODE MY CROWN

DOVE, EDELMAN

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Gold Cannes Lions
INFLATION COOKBOOK

Experience and Relationship Models

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

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Silver Cannes Lions
LET HER GROW

Consumer Goods

LET HER GROW

DOVE, EDELMAN

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Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

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Silver Cannes Lions
A PIECE OF ME

Audience Insight

A PIECE OF ME

KPN, DENTSU CREATIVE

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Silver Cannes Lions
FITCHIX

Challenger Brand Strategy

FITCHIX

HONEST EGGS CO, VML

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Silver Cannes Lions
KNOW THE SIGNS

Long-Term Strategy

KNOW THE SIGNS

SANDY HOOK PROMISE, BBDO NEW YORK

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Silver Cannes Lions
HEINZ KETCHUP FRAUD

Brave Brands

HEINZ KETCHUP FRAUD

HEINZ KETCHUP, RETHINK

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Silver Cannes Lions
THE STANLEY REFRESH

Brand Strategy

THE STANLEY REFRESH

STANLEY 1913, GSD&M

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Silver Cannes Lions
THE COST OF BEAUTY

Brand Strategy

THE COST OF BEAUTY

DOVE, OGILVY

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Bronze Cannes Lions
FLORA 'SKIP THE COW'

Consumer Goods

FLORA 'SKIP THE COW'

FLORA, UPFIELD

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Bronze Cannes Lions
BAR EXPERIENCE

Consumer Goods

BAR EXPERIENCE

HEINEKEN, LEPUB

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Bronze Cannes Lions
THE COST OF BEAUTY

Consumer Goods

THE COST OF BEAUTY

DOVE, OGILVY

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Bronze Cannes Lions
AMERICA RUNS ON DUNKIN' [AND BEN]

Travel, Leisure, Retail, Restaurants & Fast Food Chains

AMERICA RUNS ON DUNKIN' [AND BEN]

DUNKIN' DONUTS, ARTISTS EQUITY

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Bronze Cannes Lions
PROTECTASBIH

Travel, Leisure, Retail, Restaurants & Fast Food Chains

PROTECTASBIH

SAUDIA AIRLINES, LEO BURNETT

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Bronze Cannes Lions
INFLATION COOKBOOK

Challenger Brand Strategy

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

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Bronze Cannes Lions
150 YEARS OF WHATEVERKEN

Multi-Market Strategy

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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Bronze Cannes Lions
IT HAS TO BE HEINZ

Long-Term Strategy

IT HAS TO BE HEINZ

HEINZ KETCHUP, RETHINK

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Bronze Cannes Lions
FITCHIX

Market Disruption

FITCHIX

HONEST EGGS CO, VML

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Bronze Cannes Lions
VI HUMAN NETWORK TESTING NETWORK

Market Disruption

VI HUMAN NETWORK TESTING NETWORK

VODAFONE IDEA LTD., OGILVY

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