Creative Strategy > Challenges & Breakthroughs

150 YEARS OF WHATEVERKEN

LEPUB, Milan / HEINEKEN / 2024

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Multi-Market Strategy in Creative Strategy

24 items

Grand Prix Cannes Lions
A PIECE OF ME

Corporate Purpose & Social Responsibility

A PIECE OF ME

KPN, DENTSU CREATIVE

(opens in a new tab)
Gold Cannes Lions
PINK CHIP

Data & Analytics

PINK CHIP

DEGIRO, UN WOMEN, AKQA

(opens in a new tab)
Gold Cannes Lions
INCLUSIVE BY DESIGN

Long-Term Strategy

INCLUSIVE BY DESIGN

MASTERCARD, McCANN XBC

(opens in a new tab)
Gold Cannes Lions
CODE MY CROWN

Market Disruption

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Gold Cannes Lions
INFLATION COOKBOOK

Experience and Relationship Models

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
LET HER GROW

Consumer Goods

LET HER GROW

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
A PIECE OF ME

Audience Insight

A PIECE OF ME

KPN, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
FITCHIX

Challenger Brand Strategy

FITCHIX

HONEST EGGS CO, VML

(opens in a new tab)
Silver Cannes Lions
KNOW THE SIGNS

Long-Term Strategy

KNOW THE SIGNS

SANDY HOOK PROMISE, BBDO NEW YORK

(opens in a new tab)
Silver Cannes Lions
HEINZ KETCHUP FRAUD

Brave Brands

HEINZ KETCHUP FRAUD

HEINZ KETCHUP, RETHINK

(opens in a new tab)
Silver Cannes Lions
THE STANLEY REFRESH

Brand Strategy

THE STANLEY REFRESH

STANLEY 1913, GSD&M

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Silver Cannes Lions
THE COST OF BEAUTY

Brand Strategy

THE COST OF BEAUTY

DOVE, OGILVY

(opens in a new tab)
Bronze Cannes Lions
FLORA 'SKIP THE COW'

Consumer Goods

FLORA 'SKIP THE COW'

FLORA, UPFIELD

(opens in a new tab)
Bronze Cannes Lions
BAR EXPERIENCE

Consumer Goods

BAR EXPERIENCE

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
THE COST OF BEAUTY

Consumer Goods

THE COST OF BEAUTY

DOVE, OGILVY

(opens in a new tab)
Bronze Cannes Lions
AMERICA RUNS ON DUNKIN' [AND BEN]

Travel, Leisure, Retail, Restaurants & Fast Food Chains

AMERICA RUNS ON DUNKIN' [AND BEN]

DUNKIN' DONUTS, ARTISTS EQUITY

(opens in a new tab)
Bronze Cannes Lions
PROTECTASBIH

Travel, Leisure, Retail, Restaurants & Fast Food Chains

PROTECTASBIH

SAUDIA AIRLINES, LEO BURNETT

(opens in a new tab)
Bronze Cannes Lions
INFLATION COOKBOOK

Challenger Brand Strategy

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Bronze Cannes Lions
150 YEARS OF WHATEVERKEN

Multi-Market Strategy

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
IT HAS TO BE HEINZ

Long-Term Strategy

IT HAS TO BE HEINZ

HEINZ KETCHUP, RETHINK

(opens in a new tab)
Bronze Cannes Lions
FITCHIX

Market Disruption

FITCHIX

HONEST EGGS CO, VML

(opens in a new tab)
Bronze Cannes Lions
VI HUMAN NETWORK TESTING NETWORK

Market Disruption

VI HUMAN NETWORK TESTING NETWORK

VODAFONE IDEA LTD., OGILVY

(opens in a new tab)

More Entries from LEPUB

24 items

Grand Prix Cannes Lions
REFURB

Experience Transformation

REFURB

PHILIPS, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Brand Experience

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
THE CLOSER

Tech-led Brand Experience

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
150 YEARS OF WHATEVERKEN

Social Behaviour & Cultural Insight

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
0.0 BARRIERS

Food & Drink

0.0 BARRIERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE OFFICE CLEANERS

Brand Experience

THE OFFICE CLEANERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE OFFICE CLEANERS

Targeting & Engagement

THE OFFICE CLEANERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
BOTTEGA FOR BOTTEGAS

Partnerships/Collaborations

BOTTEGA FOR BOTTEGAS

BOTTEGA VENETA, LEPUB

(opens in a new tab)
Silver Cannes Lions
BEER POWER

Market Disruption

BEER POWER

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
OUT-OF-HOME MATCHES

Use of Events & Stunts

OUT-OF-HOME MATCHES

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Immersive Experiences

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE CLOSER

Design for Promotional Items

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Brand-Owned Experiences

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Use of Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE CLOSER

Ambient Outdoor

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
TRUST THE TWIST

Social Behaviour & Cultural Insight

TRUST THE TWIST

OREO, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE HEAVIEST JERSEY

Social Behaviour & Cultural Insight

THE HEAVIEST JERSEY

NEW BALANCE, LEPUB

(opens in a new tab)
Silver Cannes Lions
150 YEARS OF WHATEVERKEN

Personalised Campaigns

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
BAR EXPERIENCE

Corporate Purpose & Social Responsibility

BAR EXPERIENCE

HEINEKEN, LEPUB

(opens in a new tab)