cannes-lions 2024

Creative Effectiveness Lions

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

TOXIC INFLUENCE

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DOVE

DOVE

OGILVY, London

United Kingdom

Bronze Lion

Bronze Lion

A04 - TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RAISE YOUR ARCHES

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MCDONALD'S

MCDONALD'S

LEO BURNETT, London

United Kingdom

Silver Lion

Silver Lion

A06 - CONSUMER SERVICES/BUSINESS TO BUSINESS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ROCK STAR

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WORKDAY

ENTERPRISE CLOUD MANAGEMENT

OGILVY, Chicago / OGILVY , LOS ANGELES

USA

Bronze Lion

Bronze Lion

PIÑATEX

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ANANAS ANAM + DOLE SUNSHINE COMPANY

ANANAS ANAM + DOLE SUNSHINE COMPANY

L&C, New York

USA

Bronze Lion

Bronze Lion

B01 - SINGLE MARKET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

OREO #BRINGBACK2011

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OREO

OREO

LEO BURNETT, Mumbai

India

Silver Lion

Silver Lion

B04 - CREATIVE EFFECTIVENESS FOR GOOD

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE LAST PHOTO

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ITV X CALM

ITV X CALM

adam&eveDDB, London

United Kingdom

Silver Lion

Silver Lion

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

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MICROSOFT

MICROSOFT ADLAM DISPLAY FONT

McCANN, New York

USA

Silver Lion

Silver Lion

C05 - REAL-TIME RESPONSE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

#TURNYOURBACK

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DOVE

HEALTHCARE

DAVID, Madrid / OGILVY, London

Spain

Gold Lion

Gold Lion

BRING HOME THE BUD

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BUDWEISER

BUDWEISER

WIEDEN+KENNEDY, Sao Paulo / WIEDEN+KENNEDY, New York / AFRICA CREATIVE DDB, Sao Paulo

Brazil

Silver Lion

Silver Lion

C06 - SUSTAINED SUCCESS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

WRAPPED ON PLATFORM EXPERIENCE

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SPOTIFY

SPOTIFY

SPOTIFY, New York

USA

Bronze Lion

Bronze Lion

IT HAS TO BE HEINZ

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Creative Effectiveness Grand Prix

Creative Effectiveness Grand Prix

INCLUSIVE BY DESIGN

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MASTERCARD

MASTERCARD

McCANN XBC, New York

USA

Bronze Lion

Bronze Lion

C07 - COLLABORATION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE LAST PERFORMANCE

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PARTNERS LIFE

LIFE INSURANCE

SPECIAL, Auckland

New Zealand

Bronze Lion

Bronze Lion

C08 - BREAKTHROUGH ON A BUDGET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

WORLD CUP DELIVERY

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PEDIDOSYA

PEDIDOSYA DELIVERY APP

GUT, Buenos Aires

Argentina

Gold Lion

Gold Lion

C09 - CHALLENGER BRAND

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

FITCHIX

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HONEST EGGS CO

HONEST EGGS

VML, Melbourne

Australia

Bronze Lion

Bronze Lion