cannes-lions 2024

Creative Strategy Lions

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

FLORA 'SKIP THE COW'

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FLORA

FLORA PLANT B+TTER

UPFIELD, Amsterdam / PABLO, London

The Netherlands

Bronze Lion

Bronze Lion

BAR EXPERIENCE

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Bronze Lion

Bronze Lion

LET HER GROW

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DOVE

DOVE

EDELMAN, Bangkok

Thailand

Silver Lion

Silver Lion

THE COST OF BEAUTY

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DOVE

DOVE MASTERBRAND

OGILVY, London / OGILVY, Toronto

United Kingdom

Bronze Lion

Bronze Lion

A03 - AUTOMOTIVE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RENAULT - CARS TO WORK

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RENAULT

MOBILITY RIGHTS

PUBLICIS CONSEIL, Paris

France

Silver Lion

Silver Lion

A04 - TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

AMERICA RUNS ON DUNKIN' [AND BEN]

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DUNKIN'

DUNKIN'

ARTISTS EQUITY, Los Angeles

USA

Bronze Lion

Bronze Lion

PROTECTASBIH

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SAUDIA AIRLINES

SANITIZING PRAYER BEADS

LEO BURNETT, Jeddah / SAATCHI & SAATCHI ME, Dubai

Saudi Arabia

Bronze Lion

Bronze Lion

A07 - NOT-FOR-PROFIT / CHARITY / GOVERNMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

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LAUT GEGEN NAZIS

THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH

JUNG VON MATT AG, Hamburg

Germany

Silver Lion

Silver Lion

B01 - DATA & ANALYTICS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

PINK CHIP

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DEGIRO, UN WOMEN

PINK CHIP INDEX

AKQA, Amsterdam

The Netherlands

Gold Lion

Gold Lion

B02 - AUDIENCE INSIGHT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

A PIECE OF ME

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KPN

KPN

DENTSU CREATIVE, Amsterdam

The Netherlands

Silver Lion

Silver Lion

C01 - CHALLENGER BRAND STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

INFLATION COOKBOOK

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SKIPTHEDISHES

SKIPEXPRESSLANE

DENTSU CREATIVE, Toronto / DENTSU CREATIVE, Montreal

Canada

Bronze Lion

Bronze Lion

FITCHIX

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HONEST EGGS CO

HONEST EGGS

VML, Melbourne

Australia

Silver Lion

Silver Lion

C03 - MULTI-MARKET STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

150 YEARS OF WHATEVERKEN

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Bronze Lion

Bronze Lion

C04 - LONG-TERM STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

IT HAS TO BE HEINZ

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Bronze Lion

Bronze Lion

KNOW THE SIGNS

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SANDY HOOK PROMISE

SANDY HOOK PROMISE

BBDO NEW YORK, New York

USA

Silver Lion

Silver Lion

INCLUSIVE BY DESIGN

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MASTERCARD

MASTERCARD

McCANN XBC, New York

USA

Gold Lion

Gold Lion

C05 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

A PIECE OF ME

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KPN

KPN

DENTSU CREATIVE, Amsterdam

The Netherlands

Grand Prix

Grand Prix

C06 - MARKET DISRUPTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

FITCHIX

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HONEST EGGS CO

HONEST EGGS

VML, Melbourne

Australia

Bronze Lion

Bronze Lion

CODE MY CROWN

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DOVE

DOVE

EDELMAN, London

United Kingdom

Gold Lion

Gold Lion

VI HUMAN NETWORK TESTING NETWORK

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VODAFONE IDEA LTD.

TELECOM NETWORK

OGILVY, Mumbai

India

Bronze Lion

Bronze Lion

D01 - BRAVE BRANDS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

WITHOUT CONSENT - A MESSAGE FROM ELLA

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DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

adam&eveBerlin / DDB GERMANY, Berlin

Germany

Bronze Lion

Bronze Lion

HEINZ KETCHUP FRAUD

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Silver Lion

Silver Lion

E01 - PRODUCTS/SERVICES

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

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MICROSOFT

MICROSOFT ADLAM DISPLAY FONT

McCANN, New York

USA

Bronze Lion

Bronze Lion

E02 - EXPERIENCE AND RELATIONSHIP MODELS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

INFLATION COOKBOOK

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SKIPTHEDISHES

SKIPEXPRESSLANE

DENTSU CREATIVE, Toronto / DENTSU CREATIVE, Montreal

Canada

Gold Lion

Gold Lion

OREO CHEAT COOKIES

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MONDELÉZ INTERNATIONAL

OREO

SAATCHI & SAATCHI, Dusseldorf

Germany

Bronze Lion

Bronze Lion

E03 - BRAND STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE STANLEY REFRESH

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STANLEY 1913

STANLEY QUENCHER

GSD&M, Austin / STANLEY 1913, Seattle

USA

Silver Lion

Silver Lion

THE COST OF BEAUTY

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DOVE

DOVE MASTERBRAND

OGILVY, London / OGILVY, Toronto

United Kingdom

Silver Lion

Silver Lion