cannes-lions 2024

Entertainment Lions for Sport

Explore the Winners & Shortlists

Winners

Shortlists

A01 - FILM SERIES AND AUDIO

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

WE ARE AYENDA

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WHATSAPP

WHATSAPP

CREATIVE X, Palo Alto / MODERN ARTS, Los Angeles / CREATIVE X, Palo Alto

USA

Gold Lion

Gold Lion

WHAT THE FOOTBALL

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NIKE

NIKE

WIEDEN+KENNEDY, Portland

USA

Silver Lion

Silver Lion

A02 - BROADCAST/LIVE STREAMING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

LAP OF LEGENDS

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AB INBEV - MICHELOB ULTRA

MICHELOB ULTRA

FCB NEW YORK

USA

Gold Lion

Gold Lion

A04 - BRAND STORYTELLING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

'TIL IT'S DONE

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FOOTBALL AUSTRALIA

THE MATILDAS

OGILVY AUSTRALIA, Melbourne

Australia

Bronze Lion

Bronze Lion

WE ARE AYENDA

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WHATSAPP

WHATSAPP

CREATIVE X, Palo Alto / MODERN ARTS, Los Angeles / CREATIVE X, Palo Alto

USA

Bronze Lion

Bronze Lion

LA ARGENTINA HOTEL

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TYC SPORTS

TYC SPORTS

MERCADO McCANN, Buenos Aires

Argentina

Bronze Lion

Bronze Lion

B01 - SPORTS LIVE EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

LAY'S CHIP CAM

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PEPSICO PURCHASE

LAY'S

SLAP GLOBAL, Buenos Aires

Argentina

Bronze Lion

Bronze Lion

THE SWEAT SIDE OF SPONSORSHIP

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GATORADE

GATORADE

ISLA REPUBLICA, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

TURF FINDER

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GATORADE

GATORADE

LEO BURNETT, Mumbai

India

Bronze Lion

Bronze Lion

B02 - METAVERSE, NEW REALITIES & EMERGING TECH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

LAP OF LEGENDS

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AB INBEV - MICHELOB ULTRA

MICHELOB ULTRA

FCB NEW YORK

USA

Silver Lion

Silver Lion

C01 - FAN ENGAGEMENT/DISTRIBUTION STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

COORS LIGHTS OUT

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COORS LIGHT

COORS LIGHT

RETHINK, Toronto

Canada

Bronze Lion

Bronze Lion

AUDIENCE DELIVERY

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IFOOD

IFOOD

DM9, Sao Paulo

Brazil

Silver Lion

Silver Lion

THE EVERYDAY TACTICIAN

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XBOX

XBOX GAME PASS

McCANN, London

United Kingdom

Silver Lion

Silver Lion

D01 - BRAND PARTNERSHIPS, SPONSORSHIPS & COLLABORATIONS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

IMAGINARY SQUADS

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ITAÚ UNIBANCO

INSTITUCIONAL

GALERIA, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

WOMEN'S FOOTBALL

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ORANGE

CSR

MARCEL, Paris

France

Grand Prix

Grand Prix

RUNNER 321

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ADIDAS

ADIDAS

FCB TORONTO

Canada

Bronze Lion

Bronze Lion

D02 - PARTNERSHIPS WITH SPORTS TALENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ALWAYS OPEN

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7-ELEVEN

7-ELEVEN

DENTSU CREATIVE, New York

USA

Silver Lion

Silver Lion

E01 - DIVERSITY & INCLUSION IN SPORT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RUNNER 321

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ADIDAS

ADIDAS

FCB TORONTO

Canada

Gold Lion

Gold Lion

E02 - INNOVATION IN SPORT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

AT&T 5G HELMET

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AT&T

FOOTBALL HELMET

TRANSLATION, New York / AT AND T, Dallas

USA

Silver Lion

Silver Lion

E04 - SOCIAL BEHAVIOUR & CULTURAL INSIGHT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

OLIVEIRA DOS CEN ANOS

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REAL CLUB CELTA

MUSIC

REAL CLUB CELTA, Vigo / VISIT LITTLE SPAIN, Madrid

Spain

Gold Lion

Gold Lion

E05 - USE OF HUMOUR

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE TABLE READ

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NFL

NFL

72ANDSUNNY, Los Angeles

USA

Bronze Lion

Bronze Lion