cannes-lions 2024

Creative B2B Lions

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CROSS-CHANNEL STORYTELLING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HEINZ KETCHUP FRAUD

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HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

Bronze Lion

Bronze Lion

THANKS FOR COKE-CREATING

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COCA-COLA

COCA-COLA

VML, New York / VML, Kansas City / VML, Sao Paulo

USA

Gold Lion

Gold Lion

A02 - BRAND EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

PUB MUSEUMS

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HEINEKEN

HEINEKEN

LEPUB, Milan / PUBLICIS, Dublin

Italy

Gold Lion

Gold Lion

A03 - INNOVATIVE USE OF CONTENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MAGNETIC STORIES

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SIEMENS HEALTHINEERS

MAGNETIC RESONANCE IMAGING

AREA 23, AN IPG HEALTH NETWORK COMPANY, New York

USA

Bronze Lion

Bronze Lion

SPREADBEATS

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SPOTIFY

SPOTIFY ADVERTISING

FCB NEW YORK, New York

USA

Bronze Lion

Bronze Lion

A04 - TARGETING & ENGAGEMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

TRUCKER NAPP

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VOLKSWAGEN & LIVELO

VW METEOR

ALMAPBBDO, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

A06 - LONG-TERM BRAND BUILDING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BACKING THE BARS

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Bronze Lion

Bronze Lion

A07 - BREAKTHROUGH ON A BUDGET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MEET MARINA PRIETO

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JCDECAUX

B2B

DAVID, Madrid

Spain

Bronze Lion

Bronze Lion

A09 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE MOVE TO -15

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DP WORLD

DP WORLD

EDELMAN, London

United Kingdom

Silver Lion

Silver Lion

ROOM FOR EVERYONE

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MASTERCARD

DIGITAL PLATFORM THAT HELPS POLISH AND UKRAINIAN BUSINESSES

McCANN POLAND, Warsaw

Poland

Silver Lion

Silver Lion

A11 - CRAFT IN B2B

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THANKS FOR COKE-CREATING

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COCA-COLA

COCA-COLA

VML, New York / VML, Kansas City / VML, Sao Paulo

USA

Silver Lion

Silver Lion

SPREADBEATS

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SPOTIFY

SPOTIFY ADVERTISING

FCB NEW YORK, New York

USA

Silver Lion

Silver Lion

A13 - B2B INFLUENCER MARKETING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MEET MARINA PRIETO

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JCDECAUX

B2B

DAVID, Madrid

Spain

Grand Prix

Grand Prix