Creative B2B > Creative B2B

THANKS FOR COKE-CREATING

VML, New York / COCA-COLA / 2024

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Cross-Channel Storytelling in Creative B2B

24 items

Grand Prix Cannes Lions
MEET MARINA PRIETO

B2B Influencer Marketing

MEET MARINA PRIETO

JC DECAUX, DAVID

(opens in a new tab)
Gold Cannes Lions
THANKS FOR COKE-CREATING

Cross-Channel Storytelling

THANKS FOR COKE-CREATING

COCA-COLA, VML

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Brand Experience

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE MOVE TO -15

Corporate Purpose & Social Responsibility

THE MOVE TO -15

DP WORLD, EDELMAN

(opens in a new tab)
Silver Cannes Lions
ROOM FOR EVERYONE

Corporate Purpose & Social Responsibility

ROOM FOR EVERYONE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Silver Cannes Lions
THANKS FOR COKE-CREATING

Craft in B2B

THANKS FOR COKE-CREATING

COCA-COLA, VML

(opens in a new tab)
Silver Cannes Lions
SPREADBEATS

Craft in B2B

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Bronze Cannes Lions
HEINZ KETCHUP FRAUD

Cross-Channel Storytelling

HEINZ KETCHUP FRAUD

HEINZ KETCHUP, RETHINK

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Bronze Cannes Lions
MAGNETIC STORIES

Innovative use of Content

MAGNETIC STORIES

SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY

(opens in a new tab)
Bronze Cannes Lions
SPREADBEATS

Innovative use of Content

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Bronze Cannes Lions
TRUCKER NAPP

Targeting & Engagement

TRUCKER NAPP

VOLKSWAGEN & LIVELO, ALMAPBBDO

(opens in a new tab)
Bronze Cannes Lions
BACKING THE BARS

Long-Term Brand Building

BACKING THE BARS

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
MEET MARINA PRIETO

Breakthrough on a Budget

MEET MARINA PRIETO

JC DECAUX, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
MAGNETIC STORIES

Brand Experience

MAGNETIC STORIES

SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY

(opens in a new tab)
Shortlisted Cannes Lions
ROOM FOR EVERYONE

Brand Experience

ROOM FOR EVERYONE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Shortlisted Cannes Lions
SPREADBEATS

Brand Experience

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
MEET MARINA PRIETO

Innovative use of Content

MEET MARINA PRIETO

JC DECAUX, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
THANKS FOR COKE-CREATING

Innovative use of Content

THANKS FOR COKE-CREATING

COCA-COLA, VML

(opens in a new tab)
Shortlisted Cannes Lions
THE CALL TO ACTION

Targeting & Engagement

THE CALL TO ACTION

TUBI, MISCHIEF AT NO FIXED ADDRESS

(opens in a new tab)
Shortlisted Cannes Lions
MEET MARINA PRIETO

Targeting & Engagement

MEET MARINA PRIETO

JC DECAUX, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
SPREADBEATS

Targeting & Engagement

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
BEER RETIREMENT ACCOUNT

Effectiveness & Measurement

BEER RETIREMENT ACCOUNT

POKER BEER, MONKS

(opens in a new tab)
Shortlisted Cannes Lions
EXTRA LIME COMPANY

Long-Term Brand Building

EXTRA LIME COMPANY

CORONA, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
B2B: IT'S ALL OF OUR BUSINESS

Long-Term Brand Building

B2B: IT'S ALL OF OUR BUSINESS

UN GLOBAL COMPACT, ALMAPBBDO

(opens in a new tab)

More Entries from VML

24 items

Gold Cannes Lions
THANKS FOR COKE-CREATING

Cross-Channel Storytelling

THANKS FOR COKE-CREATING

COCA-COLA, VML

(opens in a new tab)
Gold Cannes Lions
THIS IS NOT A GAME

Audio-Visual Content

THIS IS NOT A GAME

MOVISTAR , VML

(opens in a new tab)
Gold Cannes Lions
ABSURD PROMISES

Data Visualisation

ABSURD PROMISES

ASDRA, VML

(opens in a new tab)
Gold Cannes Lions
REST IN GREASE

Retail

REST IN GREASE

WENDY'S, VML

(opens in a new tab)
Gold Cannes Lions
TWITTER FINGERS

Retail

TWITTER FINGERS

WENDY'S, VML

(opens in a new tab)
Gold Cannes Lions
HOLDING IT DOWN

Retail

HOLDING IT DOWN

WENDY'S, VML

(opens in a new tab)
Gold Cannes Lions
WEBEEFIN?

Audio Content

WEBEEFIN?

WENDY'S, VML

(opens in a new tab)
Gold Cannes Lions
ONE SOURCE: CAMPAIGN

Talent: Film, Series & Audio

ONE SOURCE: CAMPAIGN

ABSOLUT VODKA, VML

(opens in a new tab)
Gold Cannes Lions
THANKS FOR COKE-CREATING

Art Direction: Brand & Communications Design

THANKS FOR COKE-CREATING

COCA-COLA, VML

(opens in a new tab)
Gold Cannes Lions
OREO CALLS

Mobile-Led Commerce

OREO CALLS

OREO, VML

(opens in a new tab)
Gold Cannes Lions
WELCOME TO MY NEIGHBORHOOD

Promotional Item Design

WELCOME TO MY NEIGHBORHOOD

YOUTH AMBASSADORS, VML

(opens in a new tab)
Gold Cannes Lions
TALK SOCIAL TO ME

Community Building & Management

TALK SOCIAL TO ME

WENDY'S, VML

(opens in a new tab)
Gold Cannes Lions
THANKS FOR COKE-CREATING

Social Behaviour & Cultural Insight

THANKS FOR COKE-CREATING

COCA-COLA, VML

(opens in a new tab)
Gold Cannes Lions
THE SUPER BOWL DUNK

Co-Creation & User Generated Content

THE SUPER BOWL DUNK

GATORADE, VML

(opens in a new tab)
Gold Cannes Lions
THIS IS NOT A GAME

Corporate Purpose & Social Responsibility

THIS IS NOT A GAME

MOVISTAR , VML

(opens in a new tab)
Silver Cannes Lions
VACATION MATCHMAKER

Creative Data Enhancement

VACATION MATCHMAKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VML

(opens in a new tab)
Silver Cannes Lions
EVERYTHING TO PROVE

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

EVERYTHING TO PROVE

GATORADE, VML

(opens in a new tab)
Silver Cannes Lions
IT ALL BEGINS WITH A SONG

Cinema & Theatrical: Non-fiction Film

IT ALL BEGINS WITH A SONG

NASHVILLE CONVENTION AND VISITORS CORPORATION, VML

(opens in a new tab)
Silver Cannes Lions
SOUND SCALES

Use of Audio & Radio Technology

SOUND SCALES

BAILEYS, VML

(opens in a new tab)
Silver Cannes Lions
WEBEEFIN?

Brand or Product Integration into Music Content

WEBEEFIN?

WENDY'S, VML

(opens in a new tab)
Silver Cannes Lions
IT ALL BEGINS WITH A SONG

Brand or Product Integration into Music Content

IT ALL BEGINS WITH A SONG

NASHVILLE CONVENTION AND VISITORS CORPORATION, VML

(opens in a new tab)
Silver Cannes Lions
ONE SOURCE: CAMPAIGN

Production of Exclusive Artist Content in Partnership with a Brand

ONE SOURCE: CAMPAIGN

ABSOLUT VODKA, VML

(opens in a new tab)
Silver Cannes Lions
FOR THE LOVE OF MUSIC

Non-Fiction: Film

FOR THE LOVE OF MUSIC

NASHVILLE CONVENTION AND VISITORS CORPORATION, VML

(opens in a new tab)
Silver Cannes Lions
THE COLORBLIND VIEWER

Travel

THE COLORBLIND VIEWER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VML

(opens in a new tab)