The typography transitions from between the classic to contemporary.

We enhanced the typography, adding serif, in honor of the welsh people who brought the hops to the Patagonia. Reinterpreting and resignifying traits and strokes on the original logo, with a modern and timeless language.

When opening a new Patagonia brewery in Bariloche, we looked for a structure that can get along with nature - walls built of wood and stone for a natural flow with the landscape.

Inside, people can feel this craft spirit but with a global flavor twist, as Patagonia receives many tourists from around the globe.

To show Patagonia’s craft spirit we developed a colloquial tone of voice.

Speaking in a very straight way, as a regular brewmaster, posting from a small brewery.

Starting from this point, we have developed a whole new visual identity system at the Micro-Brewery, the label varieties, our pubs across the country, merchandise and communication channels. Every element we compose is connected with elements that belong to the Patagonia region.