When opening a new Patagonia brewery in Bariloche, we looked for a structure that can get along with nature - walls built of wood and stone for a natural flow with the landscape.

Inside, people can feel this craft spirit but with a global flavor twist, as Patagonia receives many tourists from around the globe.

To show Patagonia’s craft spirit we developed a colloquial tone of voice.

Speaking in a very straight way, as a regular brewmaster, posting from a small brewery.

Starting from this point, we have developed a whole new visual identity system at the Micro-Brewery, the label varieties, our pubs across the country, merchandise and communication channels. Every element we compose is connected with elements that belong to the Patagonia region.