Land Rover gives a new approach to the fashion category with an apparel photography campaign.

Unexpected of the category where the products are expected to be shown perfectly, we see the clothing products tied together to close up wounds at off road settings. So that consumers can keep going on with their journeys.

The brand uses its outdoor heritage and 4X4 feeling giving lifestyle of its consumers.

We have outdoor billboards

size of

3.45 x 1.95m