Health Track Lion Winners 2024

Health & Wellness Grand Prix winner Dramamine bid farewell to sick bags through a tongue-in-cheek museum exhibit and documentary. The piece lifted the anti-nausea brand’s Amazon sales by 26%. “This talks about the brand without mentioning it, and takes an unexpected, light-hearted way in,” said Jury President Wendy Chan, Health Creative Lead, Asia Pacific, Edelman. “It shows that a brand of any size can cut through a crowded market.”

The Pharma Lions Grand Prix turned the intimidating sounds of MRI machines into engaging children’s audiobooks to reduce anxiety. “This transformed a frightening medical procedure into an engaging and immersive experience. It’s storytelling at its best,” said Jury President Collette Douaihy, Global Chief Creative Officer, Health, at dentsu.

The Health Grand Prix for Good saw young girls sketch wedding invites and send them to lawmakers. It led The Federal Islamic Court to raise the minimum age of marriage to 18. “No celebrities, no special effects, no fancy AI…just a simple inexpensive idea done well,” said Jury President David Ohana, Chief Communications and Marketing Officer at the United Nations Foundation. “The right message to the right audience at the right time.”

This Gold Health & Wellness Lions winner addressed organ donation resistance by crafting paper organs that families could use to perform rituals. It led to a 28% rise in organ donation consent signing. “The solution was found within culture. It fought tradition with tradition,” said Juror Alemu Emuron, Chief Creative Officer at The Quollective.

Gold Pharma Lions winner ‘Voice 2 Diabetes’ allows everyone with a mobile phone to receive a diagnosis through voice analysis. “This is a phenomenal piece that addresses access to medical devices,” said Jury President Collette Douaiy, Global Chief Creative Officer, Health, at dentsu. “It started with excellent data that led to a brilliant idea that led to a simple diagnostic tool.”