Applied Creativity: When Data, Tech and Ideas Collide - Theme Report

For marketers and creatives, the challenge as we move further into the future is to leverage data and tech to propel creativity. How do we do that successfully as the tools and sources of information available to us continue to evolve? This original report frames the conversation with best-in-class work at the intersection of data, tech and ideas, including Volvo’s The E.V.A. Initiative and Burger King’s Burn That Ad. Hear from Adobe on creativity’s move towards ‘artful intelligence’, research experts, Forrester, on the ‘human+creative team’ and global trend forecasters, WGSN, on automation in the era of ‘information over-abundance’.