Creativity is the Business Growth Engine - Theme Report

For organisations delivering the most creatively awarded work, we found that 67% experienced better-than-average organic revenue growth. It’s never been more important to harness the power of creativity. For marketers and creatives, the challenge is now to establish the internal conditions for creativity to thrive and find a language to translate the value of creativity for the c-suite. A report featuring an introduction from Cannes Lions VP Content, Charlotte Williams, insight from Pinterest, Isobar, Mondelez and commentary from the brand behind the multi-award-winning ‘Blood Normal’, Essity, looks at growth-driving creativity. Find out what consumers need in the ‘end-of-more’ era from global trend forecasters, WGSN, and take away a strategy for ‘selling in’ creativity from marketing effectiveness authority, WARC.