Cannes Lions

Direct

The Direct Lions celebrate targeted and response-driven creativity.

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Pancho Cassis, Jury President

Partner & Global Chief Creative Officer, DAVID

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2024
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2025 Entries

Awarded:

1 Grand Prix
10 Gold
20 Silver
31 Bronze
142 Shortlisted
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
DARTY - LONG LASTING REVIEWS

Consumer Goods

DARTY - LONG LASTING REVIEWS

DARTY, PUBLICIS CONSEIL

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Gold Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
SPREADBEATS

Mailing/Programmatic Mail

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
ALCARAZ SIGNS

Use of Broadcast

ALCARAZ SIGNS

NETFLIX, DAVID

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Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Use of Broadcast

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

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Gold Cannes Lions
ROOM FOR EVERYONE

Data-Driven Direct Strategy

ROOM FOR EVERYONE

MASTERCARD, McCANN POLAND

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Gold Cannes Lions
HEINZ KETCHUP & SEEMINGLY RANCH

Launch/Relaunch

HEINZ KETCHUP & SEEMINGLY RANCH

HEINZ KETCHUP, RETHINK

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Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
150 YEARS OF WHATEVERKEN

Social Behaviour & Cultural Insight

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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Gold Cannes Lions
ADOPTABLE. BY PEDIGREE

Corporate Purpose & Social Responsibility

ADOPTABLE. BY PEDIGREE

PEDIGREE, COLENSO BBDO

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Silver Cannes Lions
CLEAN SPONSORSHIP

Consumer Goods

CLEAN SPONSORSHIP

CONSUL, DM9

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Silver Cannes Lions
SPREADBEATS

Consumer Services/Business to Business

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

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Silver Cannes Lions
BALLBOARDS

Use of Print/Outdoor

BALLBOARDS

MERCADO LIBRE, GUT

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Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Metaverse, New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

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Silver Cannes Lions
GAMER LOAN

Gaming

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

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Silver Cannes Lions
PINK CHIP

Use of Digital Platforms

PINK CHIP

DEGIRO, UN WOMEN, AKQA

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Silver Cannes Lions
UNINTERRUPTAD

Use of Digital Platforms

UNINTERRUPTAD

BUDWEISER, AFRICA CREATIVE DDB

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Silver Cannes Lions
THANKS FOR COKE-CREATING

Co-Creation & User-Generated Content

THANKS FOR COKE-CREATING

COCA-COLA, VML

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Silver Cannes Lions
EPIDEMIC SOUND - FEEL IT FIND IT

Copywriting

EPIDEMIC SOUND - FEEL IT FIND IT

EPIDEMIC SOUND, RETHINK

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Silver Cannes Lions
SIGHTWALKS

Experience Design

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

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Silver Cannes Lions
DON'T DRINK HERTOG JAN

Experience Design

DON'T DRINK HERTOG JAN

HERTOG JAN, GUT

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Silver Cannes Lions
150 YEARS OF WHATEVERKEN

Personalised Campaigns

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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You've viewed 24 of 2025 results