Gaming seats at the core of this idea.

The characters gamers have built, the levels they have beaten and the items they have collected across the years, were valuable for them way before Banco del Pacífico stepped in. Banco del Pacífico tailored a financial product and a campaign that 72% of young Ecuadorians can use by simply recognizing the investment they have done and the price it has on an ever growing international market,

Due to the unstable economies in Latin American countries and the limited job opportunities for young people, many have turned to entrepreneurship in Ecuador. Additionally, the surge in mobile gaming titles, such as Fortnite, Free Fire, and Genshin Impact, has expanded the gaming community beyond console owners.

These trends, coupled with Banco del Pacífico's commitment to providing financial access to those in need, paved the way for Gamer Loan to become a reality.

In Spanish the campaign is called Banca Gamer (which directly translates to Gamer Banking). This is a reference to Banco del Pacífico's other products such as Banca Personas (People Banking) and Banca Empresas (Business Banking). The idea was translated to Gamer Loan at submission.

Traditional banks ask for assets like cars or real estate as loan collateral, which most young people don't have. Consequentially, only 2 out 10 young Ecuadorians can qualify for a loan, keeping the majority of them stuck in a cycle of financial struggle. This outdated system is holding back both personal and national economic growth. 

Limited access to credit not only hampers their personal dreams but also puts the country's economic health at risk, especially since small businesses, crucial for the economy, are mostly run by young entrepreneurs. Recognizing this issue, Banco del Pacífico is dedicated to promoting financial inclusion by making loans more accessible to Ecuador's youth.

Banco del Pacífico, known for its innovative banking solutions, introduces a revolutionary concept by using gaming accounts as legitimate collateral for loans. This progressive step offers a new avenue for young Ecuadorians to qualify for loans, diverging from the traditional asset-based approach. Understanding the worth of virtual assets stored in gaming accounts, Banco del Pacífico introduces BancaGamer.com, a platform empowering players to unlock the real-world value of their gaming assets. Through this initiative, gamers can leverage their virtual assets to secure loans, marking a significant shift in lending practices.

The target audience comprises young Ecuadorians residing in urban areas, typically aged between 18 and 30 years. The lack of job stability often compels them to pursue self-employment as avenues for growth.

Gaming is popular among this demographic, with 65% considered gamers (Kantar-Ibope). By tapping into their gaming investments, Banco del Pacífico aims to promote financial inclusion and innovation while addressing the unique needs of the target audience.

To use any asset as collateral, we first determine its market value by assessing the price of each characteristic that increases an account's worth online. After gathering average prices from various online marketplaces (U7BUY, PlayerUp, PlayerAuctions, etc), we launched BancaGamer.com. Here, users can assess their account's value and submit it for review. A credit agent then personally confirms the market price, requests ownership proof if necessary, and approves the credit. This process usually takes 48 to 72 hours, with owners bound by a contract to repay their debt.

Young Ecuadorians loved the Gamer Loan initiative.

By simply launching the campaign 72% of young Ecuadorians could now afford a loan. This newfound accessibility led to an unprecedented 248% loan request increase in the under-30 audience. Being a hot topic among Ecuadorian gamers, and with $282,956 already pre-approved, Banco del Pacífico has proudly become the biggest investor of young Ecuadorians in just one month.

Young Ecuadorians optimism for their immediate future improved their perception of Banco del Pacífico and the financial system as a whole.