Direct > Culture & Context

150 YEARS OF WHATEVERKEN

LEPUB, Milan / HEINEKEN / 2024

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Social Behaviour & Cultural Insight in Direct

24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
DARTY - LONG LASTING REVIEWS

Consumer Goods

DARTY - LONG LASTING REVIEWS

DARTY, PUBLICIS CONSEIL

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Gold Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Gold Cannes Lions
SPREADBEATS

Mailing/Programmatic Mail

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
ALCARAZ SIGNS

Use of Broadcast

ALCARAZ SIGNS

NETFLIX, DAVID

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Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Use of Broadcast

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

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Gold Cannes Lions
ROOM FOR EVERYONE

Data-Driven Direct Strategy

ROOM FOR EVERYONE

MASTERCARD, McCANN POLAND

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Gold Cannes Lions
HEINZ KETCHUP & SEEMINGLY RANCH

Launch/Relaunch

HEINZ KETCHUP & SEEMINGLY RANCH

HEINZ KETCHUP, RETHINK

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Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
150 YEARS OF WHATEVERKEN

Social Behaviour & Cultural Insight

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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Gold Cannes Lions
ADOPTABLE. BY PEDIGREE

Corporate Purpose & Social Responsibility

ADOPTABLE. BY PEDIGREE

PEDIGREE, COLENSO BBDO

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Silver Cannes Lions
CLEAN SPONSORSHIP

Consumer Goods

CLEAN SPONSORSHIP

CONSUL, DM9

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Silver Cannes Lions
SPREADBEATS

Consumer Services/Business to Business

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

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Silver Cannes Lions
BALLBOARDS

Use of Print/Outdoor

BALLBOARDS

MERCADO LIBRE, GUT

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Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Metaverse, New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

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Silver Cannes Lions
GAMER LOAN

Gaming

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

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Silver Cannes Lions
PINK CHIP

Use of Digital Platforms

PINK CHIP

DEGIRO, UN WOMEN, AKQA

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Silver Cannes Lions
UNINTERRUPTAD

Use of Digital Platforms

UNINTERRUPTAD

BUDWEISER, AFRICA CREATIVE DDB

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Silver Cannes Lions
THANKS FOR COKE-CREATING

Co-Creation & User-Generated Content

THANKS FOR COKE-CREATING

COCA-COLA, VML

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Silver Cannes Lions
EPIDEMIC SOUND - FEEL IT FIND IT

Copywriting

EPIDEMIC SOUND - FEEL IT FIND IT

EPIDEMIC SOUND, RETHINK

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Silver Cannes Lions
SIGHTWALKS

Experience Design

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

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Silver Cannes Lions
DON'T DRINK HERTOG JAN

Experience Design

DON'T DRINK HERTOG JAN

HERTOG JAN, GUT

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Silver Cannes Lions
150 YEARS OF WHATEVERKEN

Personalised Campaigns

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)

More Entries from LEPUB

24 items

Grand Prix Cannes Lions
REFURB

Experience Transformation

REFURB

PHILIPS, LEPUB

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Gold Cannes Lions
PUB MUSEUMS

Brand Experience

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
THE CLOSER

Tech-led Brand Experience

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
150 YEARS OF WHATEVERKEN

Social Behaviour & Cultural Insight

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
0.0 BARRIERS

Food & Drink

0.0 BARRIERS

HEINEKEN, LEPUB

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Silver Cannes Lions
THE OFFICE CLEANERS

Brand Experience

THE OFFICE CLEANERS

HEINEKEN, LEPUB

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Silver Cannes Lions
THE OFFICE CLEANERS

Targeting & Engagement

THE OFFICE CLEANERS

HEINEKEN, LEPUB

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Silver Cannes Lions
BOTTEGA FOR BOTTEGAS

Partnerships/Collaborations

BOTTEGA FOR BOTTEGAS

BOTTEGA VENETA, LEPUB

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Silver Cannes Lions
BEER POWER

Market Disruption

BEER POWER

HEINEKEN, LEPUB

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Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

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Silver Cannes Lions
OUT-OF-HOME MATCHES

Use of Events & Stunts

OUT-OF-HOME MATCHES

HEINEKEN, LEPUB

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Silver Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Immersive Experiences

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE CLOSER

Design for Promotional Items

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Brand-Owned Experiences

PUB MUSEUMS

HEINEKEN, LEPUB

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Silver Cannes Lions
PUB MUSEUMS

Use of Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
THE CLOSER

Ambient Outdoor

THE CLOSER

HEINEKEN, LEPUB

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Silver Cannes Lions
TRUST THE TWIST

Social Behaviour & Cultural Insight

TRUST THE TWIST

OREO, LEPUB

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Silver Cannes Lions
THE HEAVIEST JERSEY

Social Behaviour & Cultural Insight

THE HEAVIEST JERSEY

NEW BALANCE, LEPUB

(opens in a new tab)
Silver Cannes Lions
150 YEARS OF WHATEVERKEN

Personalised Campaigns

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
BAR EXPERIENCE

Corporate Purpose & Social Responsibility

BAR EXPERIENCE

HEINEKEN, LEPUB

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