We have enhanced accessibility and curiosity of consumers by introducing a new concept called ‘$10 Tour’ by creating a vending machine which releases a tour map that allows consumers to check whether it is possible to travel hidden tourist attraction on the map with only $10.

The facts of traveling with only $10 brought interests and curiosity to lot of people and eventually lead to high number of views on YouTube which recorded 30% more than our expectation.

Not only overseas travelers, but also local travelers showed reaction that they want to travel the course shown on the map and the places introduced on the map shows steady increase of visitors.

the number of view

(Busan: 1,071,171)

(Bukchon/Seochon: 864,449)

(Hongik University : 891,663)

(total : 2,827,283)