Korea Tourism Organization wanted a fun and engaging giveaway prize for summer; to attract 25-40 Australians to visit Korea.

The idea of creating a t-shirt that was also a navigational device led the design and execution. We kept it minimal and ensured the diagrams were easy to understand, while still having personality. The colour palette simply reflected the national colours of Korea.

The ‘T-NAV’ T-shirt became a hit on the Korea Tourism Organization Facebook page. It gave the brand personality and helped to generate buzz and engagement with Australians interested in visiting Korea. Most importantly, the idea of travelling to Korea became more accessible and fun.