Client: This ministry is responsible for social affairs and employment. Challenge: Create understanding about the risks associated with debt.

Solution: This campaign visualizes the voices inside your head, that try to make you buy things you can’t afford and don’t really need. They lie to you, try to convince you to purchase them. When Bud, the financial coach, gets inside your head he stops the evil voices. He directs you to the campaign website, with useful tips for staying out of debts.