'Noooo!!!' We see a woman inside her house. Everything is burning. She screams: 'Noooo!!!' The projection on the croma-key changes. Now she’s in front of another houses. They fall. She screams again: 'Noooo!!!'

On the following scenes, we see the same girl screaming the same thing, but always in different sets. Behind her, the croma-key keeps changing. We see a splash of blood on a wall. A train departing. A car exploding. Her screaming in front of a church. A crowd running away. A vortex. Her falling from a building. A shadow on the woods. An avalanche coming. The director says “cut”. The projections stop. We see the green croma-key. The actress stops and the crew gets on set.

Pay-off: Hollywood is running of ideas. Come see something new. Logo Indielisboa

With this commercial, we showed how this kind of movies are getting repetitive, challenging the general public to rethink their cultural choices and to try something new at IndieLisboa.

The commercial was broadcast on national TV, entertainment channels, movie theaters and uploaded to YouTube.

Within days, “Noooo” got a massive repercussion nationally and abroad, being featured on several publications and websites, which led to:

- 1,242,779 hits for IndieLisboa’s website, with a 77% increase of unique visitors only in the first month of campaign

- 33% increase of pre-ordered tickets

- More than 5,000 students registered for sessions on IndieLisboa’s youth section. An all-time record.