Since this was its 10th anniversary edition, the festival wanted a campaign to honor its 10 years of originality.

We designed a series of posters inspired in a singular common sense: “Hollywood is running out of ideas”. The result was 4 different posters, illustrated by 4 different artists, each one exploring an overused Hollywood formula such as the buddy cop movies, the endless franchises and the kissing-in-the-rain scene.

In the first week of the campaign, the repercussion was already great. At a local level, the campaign was featured in almost every communication and design publication, online and offline. Internationally, the success was the same. The campaign was featured in Communication Arts, Luerzer's Archive and even in BuzzFeed. Plus another hundreds of blogs and websites of every kind. We can say that IndieLisboa had never had such exposure in its 10 years.