This campaign lives up to the strength and passion of more than 30 million supporters for the Brazilian soccer team 'Sport Club Corinthians Paulista', or just Corinthians. It treats the fans' devotion as a virus, as if the Corinthians Epidemic has infected them. The campaign website recognizes the location of the fans' accesses and generates a map of the infected people around the world. A press kit in the form of a test tube was sent to the sportive journalists with a medical report containing all epidemic's information and the team’s schedule until their arrival in the Club World Cup 2012 finals in Japan. Products such as t-shirts, key chains and 8,000 personalized masks with the epidemic logo were put up to sale in Corinthians' website and stores.

Corinthians is the 2nd biggest soccer team in Brazil (more than 30 million fans). It is worshiped in the country but not very known internationally. In 2012 it won for the 1st time the South America Clubs Cup and conquered the right to play the Club World Cup in Japan. The perfect moment to reach 3 goals: engage Brazilian supporters, boost merchandising sales and disclosure the team globally.

When Corinthians team was about to go to Japan more than 15,000 supporters invaded the airport and the most important TV journal in Brazil displayed live the Corinthians Epidemic masks. All media vehicles used the therms created by the campaign to refer to the team. A real "Corinthians Epidemic" credit card was launched by Corinthians' sponsor and 100,000 cards were issued in the first week. About 400 press kits were produced and sent in 3 different languages to international press in Japan and 80 million people were impacted by Corinthians Epidemic. Investment: US$25,000. Earned media: US$ 2,500,000.00.