Cannes Lions
PICTURE SHARKS FILMPRODUCTION, Munchen / UNIVERSAL NETWORKS / 2011
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Promote the double feature of Jaws 2 and 3 but don't use the program footage, because it's outdated and not too pretty. Also, the story is well known, so we find a different approach for the trailer. The budget was tough. We shot on Canon 5D and conceived the spot for a small set and just one actor. Altogether, three Promo spots where produced in just one day of shooting. The ratings for the movies were way above average and way above expectations! This is a smart and funny way of promoting those "old movies"
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