Cannes Lions

FART CODE

GOODBY SILVERSTEIN & PARTNERS, San Francisco / GOODBY SILVERSTEIN & PARTNERS / 2015

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

The Fart Code app allows you to scan a bar code on any item in a grocery store, determines the ingredients in that item and notes any ingredients that are known to cause gas.??

An algorithm uses those ingredients to determine the level of toxicity on a “fartometer” and produces the appropriate fart noise and vibration—a rough equivalent of how your digestive system would process the ingredients.??

Once created, the fart can be shared via a text message (complete with fart emoji) and social posts. Friends can then click on a link and hear the fart their friend just passed.

Outcome

Fart Code isn’t going to change the world, but it’s a small step to help kids change their behavior.

Schools in San Francisco have signed on to use the app in their class curricula; national teacher resources are recommending the app to their networks; and parents across America are sure to appreciate that their kids now have something to keep them occupied in the grocery store.

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