The film tells 140 years of Brazil’s history in two minutes through facts that have been on the front pages of ESTADÃO, newspaper founded in 1875. Those facts are often antagonistic, and the numbers, surprising; something that adds a humorous tone to the narrative even though only true facts are mentioned. By following the animated text, without any photos, we come to the conclusion that much has changed over time, except for one thing: the Brazilians’ right to know the truth. And this is the role that ESTADÃO has been fulfilling throughout its history: providing Brazilians with everything they need to know.

The film was broadcasted linked to the content of online editions, celebrating the newspaper’s 140th anniversary happening in 2015. Soon it will also be available on YouTube.

As a corporate and commemorative asset, the results could not be directly reflected in sales numbers. The credibility of the vehicle has been established over the past 140 years due to its impartiality. In country’s current situation, by publishing much more relevant and significant facts and figures compared to its competitors, the outcome was the respect and credibility gained among Brazilians.