Cannes Lions
16 YEARS FLY BY
OGILVYONE, Madrid / ING BANK / 2016
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Overview
Entries
Credits
OVERVIEW
Description
When ING DIRECT asked us for a campaign to celebrate their 16th anniversary in Spain, the first thing we said was... 16 years already?
Because time always passes faster than we would like.
That’s why, to celebrate this 16th birthday, we decided to invent... a button to stop it.
16 YEARS FLY BY was a way of telling ING clients how fast these years together have gone.
Execution
Website
Outcome
More than 600,000 hits in two weeks.
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