A short film to celebrate ING DIRECT 17th’s anniversary in Spain. A brand’s tribute to their clients for all the time they have spent together.

We wanted to communicate that ING DIRECT turned 17 years in Spain through a story with which we thank the clients of the bank for all this time that they take with us.

"17 years together" generated engagement with its clients. It was viewed for 557.821 people and it generated a lot of impacts on Social Media.

And the short film has got 17 film festival awards.