Japan is well known for the longevity of its citizens, but because of the living environment and nutrition, its cats also live the longest in the world. And their lifespans are still increasing! In fact, 1 in 6 domestic felines are senior cats.

“Nurture Cats’ Nature” is Kal Kan’s (Whiskas in other countries) global concept that drives the brand to innovate brand lines and keep to high levels of nutritional balance to ensure that cats live long and healthy and remain their cat-ness regardless of age.

We film a person reminiscing with an 18-year-old cat represented by a person of equivalent age in human years about the good times and the hard times they’ve faced together. Through this interaction we highlight the importance of caring for senior cats. This short film is launched "Respect-for-the-Aged Day", a national holiday which we show the respect and appreciation for the elderly people.

We launched the video on “Respect the Aged Day”, the timing people and society is most concerned about "Longevity" and make the most of it to remind people of the care that their aging feline friend needs.