Cannes Lions
MADRE, Buenos Aires / PORTA HNOS / 2008
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With this campaign, 1882, a relatively new local brand, positions itself as a clear competitor of Branca, the leader brand in the Fernet category so far, manifesting itself through humour, intelligence, sensitivity or the whim to see things from a different point of view. 1882 surrounds itself by stimulus that represents the taste, and shares them with the ones who can understand and value them.
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