Sometimes the facts speak for themselves.

HIV is glaringly and undeniably a force to be reckoned with. But so are we, the global community, when we work together. Our strength can be measured by the power of the threesocial networks we used Twitter, Facebook and Renren -- all it takes is one person and one worthy cause.

As a sexual health brand Durex’s social responsibility work is inherent to everything they do.

More importantly, Durex knows it can’t do it alone. We recognize the need to galvanize people around the world to promote healthy, happy sex lives.

- No media investment

- Focused on the power of Social Media and PR

- An overall budget of £90,000 for website production, video spot (Matthew Goode made the VO for free), Social Management, PR,...

- In only 5 days, the campaign reached over 65m people in over 165 countries in Twitter alone with millions more in Facebook and Ren Ren. (=> 80 million in 171 countries)

- TV personalities, actors, DJs and HIV supporters around the world participated

- Total Donations/shares: 2 253 861. Durex more than doubled the donation to hit 5 million.