A simple observation from people's behaviours online reveals that the most clicked videos are those related to pornography.So we decided to play with people's imagination by proposing a suggestive content thanks to the video's thumbnail, but which turns out to be an educational message by the brand to its target audience.

- 10 million impressions delivered - 30% clickthrough rate- 2.7 million views after less than 2 weeks- 500 tweets- 46 articles- More than 13,500 interactions- 6 posts on facebook, reaching 14.5% of the fan base